The systems behind the room.
Strategist, web designer, painter, photographer, videographer, musician, and operator. Two sides of one practice: arts and live events on one, legal evidence orchestration on the other. Same question, several rooms: what makes the work hold?
In this issue · San Antonio Edition
The lead piece · Culture & infrastructure
The infrastructure of attention.
On building cultural systems that resist noise, and why the room you came home to last night was designed years before anyone bought a ticket. The current essay at Systems and Story, plus where the argument keeps going.
juliegood.com is the one shelf where the consulting, the essays, the music, the speaking, and the podcast all live together.
By day I help organizations build communication systems that actually hold up. WordPress that doesn’t crumble. Marketing that says what it means and then gets out of the way. Content that earns the time it asks for. The rest of the day I’m writing, performing, running operations, and learning the same questions from another angle.
Welcome in. Pull up a chair. The site is built like a porch, you stay as long as you like.
The rooms take turns. Some weeks they all light up at once.
Five rooms. Same question carried between them: what makes the work hold?
Strategy and systems
Communication systems and cultural strategy, built clear and built to be maintained after I leave the room.
Music
Americana, recorded and performed as Julie Good and with Julie Good and A Dog Named Mike.
Research and teaching
College classroom and graduate research. Master Teacher certified through Alamo Colleges. Canvas certified course builder. I also build curriculum and training programs for organizations and firms.
Writing
Essays and the Systems and Story newsletter, on culture and the work underneath the work.
The studio
Painting, photography, video, and design. The visual practice that runs through everything else.
What I can help you build.
Three doors. Pick the one that sounds like the room you are in. If none of them quite fit, the contact page is open.
You run a case, a campaign, or an organization.
Defense attorneys, arts administrators, nonprofits, and professional service firms. The communications work has to hold up on deadlines that do not negotiate. I build the WordPress, the IMC strategy, and the operational comms so the work holds after I leave the room.
You run a room.
Venues, festivals, restaurants, theaters, hospitality concepts. Programming, audience, identity, and revenue have to talk to each other or none of it holds for long. I build the cultural ecosystem so a room becomes a place people return to.
You program a room.
Conference programmers, department chairs, event organizers, music bookers. You want a working practitioner, not a career speaker, and you want a band that does not phone it in. Two booking lanes: a talk or a class, and Julie Good and A Dog Named Mike.
Not in a room and not buying anything today? Subscribe to Systems and Story. Occasional essays, podcast notes, and dispatches in your inbox when there is something worth saying.
several rooms, one way of working.
Strategy. Culture. Infrastructure. The work I take sits where those three meet, because anything sitting in only one of them tends to break in the other two.
Digital Systems & IMC Strategy
WordPress sites, content systems, and platforms built clear, useful, and easy to maintain after I leave.
WordPress builds · IMC strategy · content planning · platform design
Cultural Ecosystem Design
Venues, restaurants, theaters, and hospitality concepts treated like living systems. Programming, audience, identity, and revenue need to talk to each other or none of it works for long.
Venue strategy · programming design · audience ecosystem planning
Operations and Communications Infrastructure
Communications systems for organizations where clarity is not optional, including public arts administration and indigent criminal defense practices. The work is helping the people who do the actual work.
Operational comms · communications infrastructure · stakeholder messaging · digital systems for legal practice
Real work, plain language
A few pieces of the practice. All connected by the same systems approach.
WordPress Architecture
Full builds for cultural orgs, nonprofits, law firms, hospitality brands, and civic groups that want a real system behind the public-facing work, not a theme and a pile of plugins.
See the approachIMC Strategy & Campaigns
Channels, content, and strategy in the same room, telling the same story, on purpose.
See the frameworkLive Performance & Cultural Programming
Ecosystems for live music, theater, hospitality, and public culture, with attention to the structure that turns a venue into a place people come back to.
See the visionGood Creative Media
A strategic practice built to make communication function the way the rest of the company does. Sized to the work. Built to be maintained.
Work with GCMJulie Good and A Dog Named Mike
Americana built on craft and structure. Our debut EP Coffee Conversations is on Spotify, Apple Music, Amazon, Pandora, and YouTube.
Sometimes solo as Julie Good, sometimes the full band. Always the same project: songs built like systems, made to last past the room they were written in.
The calendar
Speaking, performing, classes, and events Good Creative Media supports through The IMC Machine. Our shows and the shows we are part of, all on one public calendar.
If we are playing a room or running a workshop, this is where it lands first.
View the calendarGood Systems Thinking
An audio archive on the invisible infrastructure that shapes culture, commerce, and community. What helps things work, what gets in the way, and what both have to teach.
Same questions as the essays and the classroom. Just out loud.
Listen nowListen, watch, follow.
The same music, video, and dispatches that live on Spotify, YouTube, and Instagram, brought into the same shelf.
What is on the shelf.
A working life, expressed as numbers. The numbers are real, the venues are real, the certifications are by name. Nothing rounded for effect.
Disciplines
5
Consulting, essays, music, speaking, and the podcast. One name, several rooms.
Listeners, all platforms
60,000+
Coffee Conversations across Spotify, Apple Music, Amazon, Pandora, and YouTube.
Venues played
40+
Julie Good and A Dog Named Mike, plus solo work, since the project began.
Years teaching
12+
Continuous in the Alamo Colleges District. Currently at St. Philip’s College.
Certifications
Master Teacher
Canvas Certified
By the Alamo Colleges District and by Canvas, respectively. Continuously evaluated.
Graduate research
Texas Tech
M.A. IMC
Integrated Marketing Communications, in progress. Applied to the client work in parallel.
“Julie Good is an excellent professor. She not only invites inquisitiveness but fosters it, as only a truly thoughtful and exquisite teacher knows how to do. As a student with 80+ credit hours, this is a rare quality in a professor.”
“It was a pleasure working with Julie Good. She comes up with the most creative ideas to use for projects. Anyone that hires Julie Good will be pleased with her as an asset to their business.”
Essays, notes, and dispatches on culture and the work underneath the work
Occasional, never noisy. If that sounds like your kind of inbox, come on in.
Now
Right now.
Coffee Conversations is on Spotify and Apple Music. The kitchen radio in here is usually playing it, or something a friend put on.
Brief notes on culture and infrastructure are going up in the Essays as I have something worth saying.
San Antonio. Some days a desk, some days a porch. There is almost always coffee.