Julie Good
Glad you clicked through. Let’s make it worth your bandwidth.
I build the infrastructure that lets culture, commerce, and community actually work together. Not templates. Not trends. Operating systems for how organizations communicate, perform, and endure.
Three Pillars
Every engagement I take sits at the intersection of these disciplines.
Digital Infrastructure
WordPress as a cultural operating system. I architect sites, platforms, and content ecosystems that scale with intention, not just traffic.
- WordPress architecture & strategy
- Integrated marketing communications
- Platform design for cultural orgs
Cultural Ecosystems
Live performance venues, restaurants, theaters, and public spaces are cultural infrastructure. I help them function as interconnected systems.
- Venue & hospitality strategy
- Community cultural mapping
- Ecosystem design & programming
Public Systems Thinking
Writing, teaching, and speaking that reframes how we think about the systems we inhabit, from city planning to content strategy.
- Essays & public scholarship
- Graduate studies at Texas Tech University
- Conference speaking & panels
“Fragmentation Fails. Infrastructure Endures.”
The organizations that last are the ones that build systems, not campaigns. I help you build the system.
Applied Infrastructure
Real work across disciplines. Each project is a case study in systems thinking.
WordPress Architecture
Full-stack site builds for cultural organizations, nonprofits, and businesses that need more than a theme. They need a system.
Live Performance
Designing the cultural ecosystems around live music, theater, and hospitality in San Antonio and beyond.
IMC Strategy
Integrated marketing communications that connect brand, content, and audience into one coherent infrastructure.
Teaching & Speaking
From St. Philip’s College classrooms to SXSW stages, translating systems thinking into public discourse.
The Podcast
Good Systems Thinking
A podcast about the invisible infrastructure that shapes culture, commerce, and community. Each episode examines the systems behind what works, and what doesn’t.
Drawing on integrated marketing communications, cultural strategy, and two decades of building things that last, this show makes the architecture visible.
Recent Episodes
Why Every Venue Is a Platform
WordPress as Cultural OS
The IMC Framework Nobody Teaches
Infrastructure vs. Campaigns: A Manifesto
Recent Essays
Long-form thinking on culture, infrastructure, and the systems that connect them.
Julie Good & A Dog Named Mike
Original music built on storytelling and structure. The debut EP Coffee Conversations has resonated with over 60,000 listeners across streaming platforms.
As Seen In
D210 Magazine · San Antonio Current · Texas Public Radio · Express-News · KSAT 12
What People Are Saying
“Julie doesn’t just build websites. She builds the operating system your organization didn’t know it needed.”
Client Testimonial
“Her systems thinking approach transformed how our entire team communicates. The infrastructure she built is still running two years later.”
Client Testimonial
“Part strategist, part architect, part philosopher. Julie sees connections nobody else does.”
Client Testimonial
Newsletter: Systems & Story
Essays, insights, and dispatches on cultural infrastructure, delivered when there is something worth saying.
Join the community of systems thinkers, cultural strategists, and builders.