About
One curiosity, several rooms.
I am a strategist, a builder, an educator, a performer, and a graduate researcher. The work and the life kept growing into the same shape, so I stopped fighting it and started designing for it.
- Strategist
- Builder
- Educator
- Performer
- Graduate researcher
Scholarship feeding practice
I went back to school to study the thing I had been doing.
Two master’s degrees, one in hand and one in progress, both pointed at the same problem: how communication, technology, and public life actually fit together.
In progress
M.A. Interdisciplinary Studies In progress
A pairing of strategic communication and innovation with public administration for the arts. It is the academic frame for work I have been doing in practice for years: building communication systems and figuring out how arts and public institutions can actually run them.
Texas Tech University
Earned
M.A. Technical Communication
The discipline of making complicated things clear and usable. It is where I learned that good information design is an act of respect for the person on the other end, and it has shaped every system I have built since.
Texas State University
I treat the degrees as research and development, not a credential to hang on a wall. What I read in a seminar on Monday tends to show up in a client build by Friday. The point of the scholarship is to make the practice sharper.
Twelve years in the classroom
I have taught in the Alamo Colleges District for 12 years.
Right now I teach English Composition and Integrated Reading and Writing. The courses are about helping people say what they mean, on the page and in the world, which turns out to be most of the job in any field.
I am also one of the people teaching students to make media with AI, not just talk about it. Earlier I taught Music Business and Media Communications at San Antonio College, so the through line from production to pedagogy is not new.
- Master Teacher Alamo Colleges District
- Quality Matters certified
- Canvas certified
Media production, end to end
I run the sound, shoot the video, cut the audio, and teach all of it.
This is the spine. The studio work, the live work, the AI work, and the teaching are not separate careers. They are one practice in media production, seen from different chairs.
I run live sound at my own shows. I produce video and MP4. I record and master audio and podcasts with auto equalization. I direct event capture with AI. Then I go teach students how to do the same things. The hands stay on the gear, which is exactly why the systems I design actually work.
01
Live sound
Mixing and running the room for my own gigs. Front of house is not a metaphor.
02
Video and MP4
Producing and cutting performance and documentary video, finished to deliver.
03
Podcast and audio
Recording and distributing audio and podcasts with auto equalization in the chain.
04
AI event capture
AI directed capture of live events, built into The IMC Machine I made myself.
05
Teaching it
Bringing every one of these into the classroom so students learn by making.
OpenAI's ChatGPT
Anthropic's Claude
Google's Gemini
Peer reviewed
Participatory Media and Culture: The Spirit of the Human
Co-authored with Deb Balzhiser and Caroline E. Jones. Technoculture: An Online Journal of Technology in Society, Vol. 4, 2014.
Read The Paper →One curiosity, several rooms
Where the work actually lives.
Different rooms, same discipline. Pick a door.
Studio
Good Creative Media
The agency. Strategy, design, and the media systems I build for clients across San Antonio and beyond.
Visit GCM →Systems and AI
The IMC Machine
The AI media operations platform I built myself. Creative production, live event capture, and a media library, all in one place.
See the machine →Research
Texas Tech research
The graduate work that feeds the practice. Strategic communication, innovation, and public administration for the arts.
How AI works here →The stage
The stage
Recording artist as Julie Good, live as Julie Good and A Dog Named Mike. Debut album Coffee Conversations.
Hear the music →Let us work
If you are building something that needs all of these at once, that is exactly the room I work in.
Strategy, production, teaching, and the technology underneath. I would rather be playing my guitar than doing almost anything, but building good media systems comes in a close second.
Arc
The work kept teaching me where to stand.
I trust a life that leaves evidence. The record, the classroom, the agency, the scholarship, and the systems all point at the same habit: pay attention long enough to make something useful.
18
Courses across the teaching practice.
7
Departments, from Communication to Radio-Television Broadcasting.
2012
Good Creative Media founded.
2001
Coffee Conversations released.
2001
Coffee Conversations
The debut album by Julie Good and A Dog Named Mike was recorded in 2000 and released on March 13, 2001.
Education
Technical communication
My M.A. from Texas State gave me the discipline for making complicated things clear and usable.
Teaching
Alamo Colleges District
I have taught 18 courses across 7 departments at San Antonio College, Northeast Lakeview College, and St. Philip’s College.
2012
Good Creative Media
I founded the studio for communication systems, web work, media production, and the infrastructure underneath the public-facing story.
2014
Technoculture
I co-authored a peer-reviewed article in Technoculture: An Online Journal of Technology in Society.
In progress
Interdisciplinary studies
At Texas Tech, I am pairing strategic communication and innovation with public administration for the arts.
Rooms
I work best where the categories start arguing with each other.
“The hands stay on the gear, which is exactly why the systems I design actually work.”
Buddy
Julie Good’s AI guide