One curiosity, several rooms.
Strategist. Builder. Operator. Performer. Graduate researcher. Texan. juliegood.com has been part of the public work since 1995, which is long enough for the work and the life to grow into the same shape, which is convenient because I only keep one calendar.
I keep looking for the structure underneath the surface.
What is holding. What is missing. What would make the whole thing more coherent. The same question runs through the consulting at Good Creative Media, the comms at Forrest Good PLLC, the research at Texas Tech, and the live shows on stage. Different rooms, same discipline.
I have been doing this in public since 1995. The clients range from enterprise teams to San Antonio nonprofits, and the underneath is usually the same: build the system, connect the channels, clarify the message, support the people doing the actual work.
Several rooms. One way of working.
Good Creative Media
A strategic consultancy in San Antonio focused on WordPress, IMC, cultural strategy, and digital infrastructure.
Forrest Good PLLC
Director of Operations. Building the comms infrastructure for a practice where useful, dependable, and clear are not optional.
Texas Tech University
Graduate researcher in Integrated Marketing Communications. The academic side of work I have been doing in practice for years.
Public Arts · Indigent Defense
Public arts administration and indigent criminal defense work at Forrest Good PLLC. Two areas where the systems serve real people, not just process.
Julie Good and A Dog Named Mike
Recording project as Julie Good. Debut EP Coffee Conversations has been heard by a steady listenership Spotify
The calendar
Speaking, performing, classes, and events Good Creative Media supports through The IMC Machine. One public calendar.
juliegood.com
A long-running public home for writing, speaking, live events, and consulting work. Online under my own name since 1995.
Clear without being cold.
I care about systems and I care just as much about texture, feeling, and meaning. The work is never only technical. It is relational, cultural, and human. That is as true in a law office or on a stage as it is in a WordPress build or a comms framework.
Clear without being cold. Thoughtful without losing the heat. That is what I am working toward in every medium.
Build a structure that holds the work and the life together. Then learn to live well inside it.Julie Good
A working life that runs on Adobe and a sketchbook.
I am a visual designer first and a verbal one second, and most of what I make starts with paper. I paint. I draw. I shoot stills and motion. I cut video. I have lived inside Photoshop, InDesign, and Illustrator since they each shipped on a CD, which is to say long enough to forgive their personalities.
The visual practice is part of the same practice. It is the thing that keeps the systems work honest. A communications system that does not look like anything is a communications system nobody reads.
- Painting and drawing. Watercolor, ink, gouache. Field studies, portraits, and small print runs.
- Photography. Documentary, portrait, performance, venue. Live and styled.
- Videography. Performance video, documentary, short-form social, livestream production.
- Adobe stack. Photoshop, Illustrator, InDesign. Plus the rest of the toolkit when the job needs it.
- Print and editorial. Posters, programs, album art, book jackets, identity systems.
A family of people who build things.
My father was a United States Air Force bio-environmental chemical engineer who worked on the Space Shuttle project. My mother is a watercolorist and the 1957 Rodeo Queen of Muskogee, Oklahoma, which has been the funniest line at every job interview I have ever had.
My son Forrest is the criminal defense and entertainment attorney behind Forrest Good PLLC, which is also where I direct operations. My brother is a mechanical engineer who holds patents. Engineering, art, advocacy, performance: it is the whole catalog.
In my spare time I write songs and cook, in roughly that order, often at the same time.
The work lives in a few connected archives.
Consulting through Good Creative Media. Live shows under Julie Good and A Dog Named Mike. A podcast on systems thinking. Essays, field notes, and the ongoing public archive.
Where the work happens
A porch, a guitar, and good coffee.
Most of the work gets made at a desk in San Antonio. The good thinking happens elsewhere. Wraparound porches downtown. Friends’ garden patios. Backyard tables under string lights. The campfire after a long day. The occasional booth at a place that still has a jukebox.
I would rather be playing my guitar than doing almost anything. Right behind that, I would rather be visiting with friends and family in the kind of room where you can hear each other think.
The site is built like one of those rooms. Pull up a chair. Stay as long as you like.