Build · AI & Automation · San Antonio
AI, in production.
Plenty of people have opinions about AI. I have a production system. The IMC Machine is the media operations platform I designed and built at Good Creative Media, and the automation practice around it runs every working day: publishing, transcribing, indexing, generating, verifying. This page is the machine room.
Everything below is work I built and operate myself
4
Products on one platform
2
Working sectors: legal and live events
3
AI models in consensus on court-bound documents
30+
Distribution channels in The Creative Studio
The Flagship
The IMC Machine.
The flagship product of Good Creative Media: an AI-driven media operations platform with one engine, one canonical record, and two working sectors. The cultural side runs venues, theaters, galleries, festivals, and touring artists. The legal side runs evidence preparation and motion practice for criminal defense offices working through multi-format discovery. A concert and a captured incident are the same shape: a live event, recorded from several angles, that has to become an organized record. The platform reads both, end to end.
The Headline Capability
The AI reads the MP4.
Most platforms treat a video file as opaque. The IMC Machine treats it as readable. Google’s Gemini transcribes the audio, captions what is on screen, and indexes the file by what is actually in it: body cameras, dash cameras, interview audio, CCTV. Silent files get descriptive captions, because silence is part of the record too.
The Discipline
Three AIs, one signature.
Before any court-bound document is treated as final, three models read it: OpenAI’s ChatGPT, Anthropic’s Claude, and Google’s Gemini. All three have to agree. Disagreement comes back to the attorney as a question, never as a silent override. The human signs; the machines check each other first.
A small, disciplined stack, chosen so a one-person studio can build it, ship it, and maintain it.
The Four Products
Two for the stage. Two for the courtroom.
Four products on one spine. Each one ships real artifacts: campaigns, run-of-show books, evidence packets, motions. Nothing publishes or files without a human approval.
Product 01
The Creative Studio.
One approved event, release, or record in. A full campaign out: press release, press page, social set, formatted images, and calendar copy in English and Spanish. It drafts; you approve. It never posts on its own.
Live events · Arts & culture
Product 02
The Live Event Production Hub.
The operational backbone for a show: run of show, crew portal, safety, day-of-show operations, and the wrap, with venue and artist profiles you build once and reuse all season.
Live events · Venues & producers
Product 03
The Evidence Orchestrator.
Court-ready evidence preparation. AI reads body camera, dash camera, interview audio, and CCTV footage, then returns indexed, captioned packets an attorney can stand behind in a courtroom.
Legal · Criminal defense
Product 04
The Dismissal Engine.
Motion practice for criminal defense: theory mapping, a canonical motion format, Article 39.14 tooling, and the three-AI consensus check before the attorney signs anything.
Legal · Motion practice
The Voice Layer
Buddy Chat.
A website that can only be read leaves people out. Buddy Chat is the concierge layer of The IMC Machine: text chat for the people who type, real-time voice for the people who talk, built on OpenAI’s models and grounded in each organization’s own published content.
It is deployed on client sites today, including Forrest Good PLLC, where it answers questions about the practice in plain language and hands anything consequential to a human. That handoff is the design, not a limitation. An AI concierge that makes promises is a liability; one that listens well and routes correctly is a front desk.
Each deployment is scoped to its own organization. The agent on one site cannot answer for another, and the answers stay inside the content the organization has approved. I build the widget, wire the models, write the guardrails, and maintain every tenant myself.
- TextStreamed chat, grounded in the site’s own published content
- VoiceReal-time spoken conversation, not a phone tree and not a recording
- ScopeTenant-scoped: one organization per deployment, no crossover
- ControlEscalates to a human; it answers questions, it does not make promises
The Daily Practice
The automation that runs the studio.
WordPress automation.
Client sites are published, audited, and repaired through the WordPress REST API. Pages, metadata, and full-site audits run as code, with a human review before anything goes live.
Evidence and media pipelines.
Transcription, captioning, and indexing pipelines that turn raw footage and audio into searchable records, processed as one consistent, controlled run per matter.
AI image generation.
Production image workflows on OpenAI’s image models, sized and shipped for web, social, and print. One rule holds across all of it: nothing fabricated is presented as real.
The Classroom
How I teach with this.
I have taught in the Alamo Colleges District for more than twelve years, and the method has never changed: students learn tools by shipping real work with them. AI did not change that method. It raised the stakes for keeping it.
Method
Project-based, always.
Students leave my courses with published artifacts: a campaign, a site, a record that exists in public. The IMC Machine runs on the same logic, which is what makes it an honest teaching instrument rather than a demo.
Currency
Current tools, real stakes.
We work with the platforms and models running in my studio this semester, not the ones in a three-year-old textbook. When the tools move, the course moves, because I am using them every day and I notice.
Judgment
Verification is the skill.
My own platform requires three AI models to agree before a court-bound document counts. That is the habit I teach: AI output is a draft until a person, or a better process, has checked it. Prompting is easy. Judgment is the curriculum.
Inside Two Products
What the live-events side actually does.
Two products carry the cultural side of the platform. Here is what is under the hood, in plain terms.
The Creative Studio
AI prompting that makes the campaign.
Approve one event, and a directed chain of AI prompting produces the assets a launch needs, ready for a human to review before anything ships.
- Ad copy drafted for the release, the page, and the social set
- Graphics generated and formatted for web, social, and print
- MP4 videos generated from the same approved brief
The Live Event Production Hub
AI-directed capture, then dual distribution.
The operational backbone for a show, with AI directing the cameras and handling the audio so a small crew can run a big night.
- AI-video-directed capture across the cameras during the show
- Podcast distribution of the recorded audio to the feeds
- An auto-equalizer that balances the sound without a dedicated engineer
- Dual distribution: live streaming the event and building a media library for the event’s clients
Who And What
One machine, two columns of work.
The platform was built for a specific set of operators and the events they run. Left is who it serves. Right is what it captures and organizes.
User types
- Venues and presenting houses
- Festivals and multi-day events
- Theaters and seated venues
- Art shows and galleries
- Bands and musicians on tour or in residency
- Criminal defense attorneys and their offices
- Private investigators and investigative agencies
Event types
- Live concerts and music nights
- Theater runs and staged performances
- Art openings and exhibitions
- Conferences and presented programs
- Recorded depositions and interview audio
- Evidence capture: body camera, dash camera, and CCTV footage
The Licensed Edition
The defense version lives at evidefense.com.
The same software the cultural side runs on is licensed to criminal defense attorneys as its own product, built for their work and their standards. One engine, two front doors. The legal edition is at evidefense.com.
evidefense.com
The Stack
Built with.
The models I conduct and the tools I build on. A small, deliberate stack a single practitioner can own from end to end.
Buddy
Julie Good’s AI guide